Julie Swenson (top) owns Smart and Chic Bride. She gives out business cards studded with earrings and she is based in a studio at the Ford Centre with Sarah Sponberg, the owner of Minnesota Bridal Makeup Artistry.
The studio, a bright space at 420 N. 5th St., offers airbrush tanning as well as hair and makeup for bridal parties.
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1 Swenson churns through half a box of bobby pins per bride — that works out to about 100 bobby pins for each styling.
2 Ever since Swenson had a baby last year, baby wipes have become a staple at her desk. They keep her hands free of hair product.
3 Swenson has worked in the salon industry for 16 years, and she combines some of the bottles in the back row to make her own hairspray “concoction.” Some of her favorite products you see here include confixor liquid gel that holds but doesn’t get crunchy; a thermal styling spray; and Bumble and Bumble Sumo Tech, a product that smoothes fly-away hairs.
4 This is an airbrush machine. Swenson customizes a shade of foundation for each bride, drops the mixture into the machine, and applies the foundation in a fine mist. The California-based Dinair created this application technique, and now airbrushing is standard practice for stars in the era of high-definition broadcasting.
5 MAC, Bobbi Brown and Aveda are Swenson’s favorite “tear-proof” makeup products. Her studio-mate Sponberg uses organic makeup.