Artist Greg Gossel painted a two-story mural on the National Camera Exchange building last fall at Hennepin & 10th. Photo by Eric Best

Artist Greg Gossel painted a two-story mural on the National Camera Exchange building last fall at Hennepin & 10th. Photo by Eric Best

Hennepin Theatre Trust receives $200K grant to enhance Hennepin

Updated: April 14, 2016 - 9:36 am

The Hennepin Theatre Trust plans to use a grant from Southwest Airlines to liven up Hennepin Avenue.

The trust announced Tuesday that it has received a $200,000 grant from the airline’s Heart of the Community program. The organization will work with placemaking non-profit Project for Public Spaces to bring public art, greening efforts and multicultural offerings to a five-block portion of Hennepin between 5th and 10th streets.

The project, known as “5 to 10 on Hennepin,” falls within the trust’s recently launched WeDo cultural district. The organization, which operates four theaters along Hennepin, has also brought two murals — the five-story Bob Dylan mural at 5th and another at 10th — pop-up parks and its Made Here storefront art initiative to the thoroughfare.

“As we activate the larger WeDo Cultural District initiative, we have an opportunity to create a significant impact in a designated area and build on the success for the future,” said Tom Hoch, president and CEO of the trust, in a statement. “We’re lucky to partner with national experts of public space planning which will bring tangible benefits to our local community.”

Minneapolis was one of five communities that received grants from the program, which supports placemaking efforts. More than 90 applicants across 60 cities were in the running for the grants.

The trust will solicit public input to guide programming for the five-block site. The goal of the initiative is to build a shared vision of Hennepin “where everyone feels welcome and comfortable,” according to a press release.