Credit: Photo by Eric Best

Credit: Photo by Eric Best

Be The Match moves into new North Loop headquarters

Updated: January 21, 2016 - 4:08 pm

Be The Match has moved into its new seven-story headquarters building in the North Loop.

The 285,000-square-foot office complex at 524 5th St. N. is now home to roughly 900 employees, a publically available coffee shop and an event space. Be The Match, a nonprofit that manages a registry of umbilical-cord blood transplants, previously had its offices in two buildings in Northeast Minneapolis. Bloomington-based United Properties developed the consolidated office building, which was sold to State Farm for $68.2 million

Amy Ronneberg, the nonprofit’s chief financial officer, said the transition into downtown was the medium for a culture shift in the company, which now has a greater focus on utilizing new technology, modernizing its work environment and attracting a younger workforce.

“We’ve got so many amenities here. We’ve got different restaurants, and the fact that we have public transportation right at our front door. It just had a lot of appeal,” she told The Journal. “This is a great area to really attract millennials.”

Ronneberg said a majority of the organization’s employees now have the freedom of working from anywhere in the building and can use new televisions and telepresence technology. Now that Be The Match is across the street from Target Field station and easier to access by bus, she said they’ve seen a dramatic shift toward mass transit.

Perkins + Will designed the building’s interior and RSP Architects handled the exterior. Be The Match has a 15-year lease on the property, and has room to grow to about 1,200 employees. The building also has 85 underground parking spaces.

The new space has several additions to increase the organization’s visibility. The most prominent example is 5th Street Station, a cafe that’s open to the public for breakfast and lunch. Proceeds from the shop, which is operated by Bon Appetit Management Company, support the organization’s mission.

“We wanted to give our employees an opportunity to have good, healthy food at a reasonable cost on the property,” Ronneberg said. 

The cafe’s coffee bar is open 7 a.m.-3 p.m., and it offers breakfast from 7-9 a.m. and lunch from 11 a.m.-1:30 p.m.

The other public component is event space and conference center on the first floor, which could host meetings or, rumor has it, even wedding parties. Ronneberg said their new, spacious lobby could also host events.

“I think we’re thrilled to be here. It’s been a great transition for us and our organization,” she said.